Birdsong Label recognises that your privacy is very important to you. We are committed to protecting and safeguarding your privacy and to complying with the Privacy Act 1988, as amended (the Act). We value your privacy and want you to know how we treat the personal information you give to us or we collect from you.
The Personal Information We Collect From You
In order to provide you with certain products or services, we may ask for personal details such as your name, mailing address, telephone number and email address, and we will keep a record of this information. You do not generally have to provide any personal information to us unless you want to. However, if you choose not to provide certain types of personal information to us, we may not be able to provide you with the products or services you have requested, or you may not be able to avail yourself of all of our website features and functionality.
We generally only collect personal information when it is provided voluntarily by you. For example, we may collect your personal information when you register with us / open an account / subscribe to our website and/or newsletter, use our services, order our products, contact us online or by telephone or send us correspondence.
How We Use Your Personal Information
The personal information that we collect via our website or through correspondence with you will be used and disclosed for the purposes for which you supplied it. For example, the contact details that you provide to us may be used to identify and fulfil any orders you place, ensuring that any products purchased via our website are delivered to the given address.
We use your information in a variety of ways including:
- to help with administration;
- to improve the information, products and services we offer to you;
- for business analysis and research; and
- for marketing products or services that we think may be beneficial to you.
In exceptional situations, we may also use and disclose your personal information for other reasons permitted under the Act including complying with a request from the police or a regulatory or government authority or in the unlikely event that our business assets are ever sold to, or purchased by, another company (as our data records form part of our business).
We may also use and disclose personal information for purposes related or ancillary to the main reasons we collect it, such as invoicing and reminder notices, invitations to events, market research or to improve our service and communications. If at any time you do not wish to receive these kinds of communications please check the relevant boxes on the forms we use to collect your personal information or contact us and let us know.
We will not provide, sell, rent or trade your personal information to any un-affiliated third party, unless you expressly authorise us to. We may, however, share your personal information with third parties that are carrying out work or performing services, on our behalf, in connection with our products and services (for example, payment processors and relevant postal or courier service companies).
Your personal information will only be held for as long as necessary. The personal information is then destroyed unless we must retain it to satisfy legal, regulatory or accounting requirements or to protect our interests.
How We Protect Your Personal Information
We work hard to protect your personal information from unauthorised access, loss, disclosure or modification. We store your personal information in different ways, including hard copy documents and electronic formats. Access to and use of your personal information is limited to those with a “need to know” in our organisation.
We also use technology and other security features and procedures in an effort to prevent unauthorised access and to protect the personal information we hold. Our website has electronic security systems in place, including the use of firewalls.
Credit card payments are encrypted and processed using an external credit card payment processor and details are not stored by us.
Please be aware however that no data transmission over the internet can ever be entirely secure and may be prone to error. While we will take reasonable technical and organisational precautions to protect your personal information, due to the nature of email and the internet, we cannot guarantee the security, privacy or confidentiality of the personal information that you transmit to us through our website, and therefore any transmission is at your own risk.
The information we collect may be transferred to, or stored at, a destination outside Australia. The information we collect may also be processed by authorised persons outside Australia, in which event we will take steps to ensure that your privacy rights are respected.
Cookies and IP Addresses
In addition to collecting personal information directly from you, like most website providers, we also collect information about you automatically when you visit our website. This information is not normally personally identifiable.
The type of information we collect can include general information about your computer settings, your IP address, your geographical location, your operating system, the links used to reach our website and the pages you visit. We analyse such information in the aggregate to identify browsing patterns to enable us to enhance our service offering and improve your website experience.
We may collect this information through the use of “cookies”. Cookies are small bits of information which are sent to your computer’s hard drive when you first visit our website, allowing us to identify your computer the next time you visit our website. Cookies can enhance your shopping experience because they allow us to track information about shopping trends, usage patterns and our customers’ preferences and to improve our website functionality.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Google AdWords Remarketing
Birdsong Label uses remarketing to advertise online.
Third party vendors, including Google, show our ads on sites across the internet.
Links to Other Websites
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Australia, Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
How to Access or Revise Your Personal Information
You have certain rights under the Act to correct any incorrect personal information that we hold about you, to ask us to stop sending marketing materials to you and to request a copy of your personal information. There may be a small administration charge for this, which is currently $10.
If you would like to access, correct or delete any personal information we hold about you, please contact us on email@example.com We will require proof of identity.